What We Do
Using our proven process, we help SaaS and technology companies build and execute a sales growth plan.
Our Proven 4-Step Process
Step 1. - Evaluate Current Sales Effectiveness
We start by evaluating your current sales strategy and selling activities to determine what's working and what isn't. During the evaluation we review each of the three sales foundations necessary for creating consistent sales growth - strategy, technology, and people.
Step 2. - Build A Customized Sales Growth Plan
Using the information gathered during the evaluation phase, we walk you through a series of workshops and exercises that, when completed, will create a sales growth plan designed specifically around your company, solutions, and customers.
Step 3. - Implement & Execute Your Sales Growth Plan
We don't stop at just helping you create your personalized sales growth plan, we will actually help you achieve liftoff by helping you execute against it. This occurs during regular daily, or weekly, meetings depending on the level of need and desired support.
Step 4. - Monitor Results To Identify Improvements
Once your new sales growth plan is implemented, we will continue to monitor progress toward your sales goals making adjustments as necessary and keeping our eyes open for additional ways to improve your overall sales effectiveness and results.
Getting started is easy...
Step 1 - We start with a conversation to discuss your company's sales goals and how your current strategy, technology, and people support those goals.
Step 2 - Based on our conversation we will map out the best course of action which could be a sales strategy makeover or simply target problem areas one at a time.
Step 3 - We implement changes made and continue to monitor progress. We'll also keep our eyes open for additional ways we can improve your sales results.
You ask. We answer.
Q. Do you provide sales training?
A. No, we are not sales trainers. We help you develop and update your sales strategies and sales plans and execute against both. While sales coaching does occur during ongoing engagements, we do not specifically conduct sales training workshops.
Q. Would some clients describe you as an outsourced Chief Sales Officer?
A. Absolutely. In fact, what we bring to the table is a CRO Mindset. We don't just help you increase meetings and demos, we are able to improve your entire sales organization because of our holistic approach to growing sales.
Q. How do you know where to focus efforts?
A. Prior to an engagement we will evaluate your current sales strategies and related sales efforts. The findings of the evaluation will tell us what is working and what isn't. From there we will build an engagement around your needs, priorities, and timelines.
Q. What kind of commitment do you require?
A. While the majority of our engagements span two or more quarters, we do have engagements lasting as little as 2-3 months. It all depends on a client's needs and priorities.
Q. When can we expect to see results?
A. Every situation is different but you will experience both qualitative and quantitative results within the first 60 days.
Q. Do you work with non-SaaS or technology focused companies?
A. We do not have formalized engagements outside of SaaS and tech companies. SaaS and tech is our focus. It's what we know.
Q. What is the difference between a sales strategy and sales plan?
A. Great question and one that is often asked. A sales strategy identifies what you need to do in order to accomplish a business objective. A sales plan explains in detail how the strategy will be executed - think sales activities, who is responsible for those activities, when and how they will be carried out and what resources will be required.